The candidates are summoned to the Barbican Conservatory, where Lord Sugar tells them that they must create a new shampoo brand.
The candidates are summoned to the Barbican Conservatory, where Lord Sugar tells them that for their next task they must create a new shampoo brand and design an advertising campaign to promote it. The product's unique selling point - its key ingredient is cactus-seed oil. Teams need to design packaging, film a TV advert and create an eye-catching digital billboard, all before pitching the whole campaign to a panel of leading industry experts.
The candidates get creative - one team dreams up Western for Desert Dry Hair, the other Desert Secrets. Half the candidates bash out the billboards, whilst the rest tackle the TV ads, but it isn't long before everyone's in a lather.
On pitch day, the teams face some of the country's biggest industry experts, but it's a dry pitch for one team - and for the other a tongue-tied candidate threatens to tear a pitch apart.
In the boardroom Lord Sugar has a shock announcement, as the candidates are told he's never seen a product like it in all the years he's run this task. But who will hear the crushing phrase: 'You're Fired!'?