Main content
Sorry, this episode is not currently available

Advertising - Cactus Shampoo

Episode 2 of 14

The candidates are summoned to the Barbican Conservatory, where Lord Sugar tells them that they must create a new shampoo brand.

The candidates are summoned to the Barbican Conservatory, where Lord Sugar tells them that for their next task they must create a new shampoo brand and design an advertising campaign to promote it. The product's unique selling point - its key ingredient is cactus-seed oil. Teams need to design packaging, film a TV advert and create an eye-catching digital billboard, all before pitching the whole campaign to a panel of leading industry experts.

The candidates get creative - one team dreams up Western for Desert Dry Hair, the other Desert Secrets. Half the candidates bash out the billboards, whilst the rest tackle the TV ads, but it isn't long before everyone's in a lather.

On pitch day, the teams face some of the country's biggest industry experts, but it's a dry pitch for one team - and for the other a tongue-tied candidate threatens to tear a pitch apart.

In the boardroom Lord Sugar has a shock announcement, as the candidates are told he's never seen a product like it in all the years he's run this task. But who will hear the crushing phrase: 'You're Fired!'?

1 hour

Clip

Credits

Role Contributor
Participant Lord Sugar
Participant Karren Brady
Participant Claude Littner
Series Editor Stephen Day
Executive Producer Cal Turner

Broadcasts

  • Thu 15 Oct 2015 21:00
  • Sun 18 Oct 2015 23:15
  • Mon 19 Oct 2015 00:10
  • Wed 21 Oct 2015 02:15

Featured in...

Celebrity Apprentice for Comic Relief is coming…

Celebrity Apprentice for Comic Relief is coming…

Sugar, Brady, Littner. Back in the boardroom, but this time for Comic Relief.

Where is Cher?

Where is Cher?

It’s the age old question.

Is Robbie Williams coming?

Is Robbie Williams coming?

Will he make it to comic relief?

The Apprentice: You're Fired

The Apprentice: You're Fired

Meet the latest candidate to be fired.

The Apprentice: Honest Subtitles

The Apprentice: Honest Subtitles

Take a funny, alternative look at the tasks with an extra injection of honesty.