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Changing One's Mind

Episode 4 of 4

Michael Blastland and the Zoo team look ahead to the general election. How do we change our minds? What does it take for us to jump allegiance?

The Human Zoo is a place to learn about the one subject that never fails to fascinate - ourselves. Are people led by the head or by the heart? How rational are we? And how do we perceive the world?
There's a curious blend of intriguing experiments to discover our biases and judgements, explorations and examples taken from what's in the news to what we do in the kitchen, and it's all driven by a large slice of curiosity.

Michael Blastland presents. Nick Chater, Professor of Behavioural Science at Warwick University, is the experimenter-in-chief, and Timandra Harkness the resident reporter.
In the last programme of the current series, the Zoo team look ahead to the general election: how do we change our minds? What does it take for us to jump allegiance?

Producer: Dom Byrne

A Pier production for BBC Radio 4.

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28 minutes

Last on

Tue 3 Feb 2015 15:30

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