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Julia Cleverdon

Kirsty Young interviews campaigner Dame Julia Cleverdon.

Kirsty Young's castaway this week is the campaigner, Dame Julia Cleverdon.

As head of the charity, Business in the Community, she fine-tuned to perfection the art of persuasion. A phone call from her and many of the big beasts of the business world - the "pinstripes" she calls them - stride from their boardrooms intent on giving something back to society. Her energies and endeavours have powered countless corporate social responsibility programmes.

In a life dedicated to public service, she has charmed not only chief executives but apparently royalty too - HRH the Prince of Wales is a long time supporter and collaborator.

She seems keenly aware that not everyone has her good fortune of a first class education and top drawer connections - when she's not harrying the blue chip brigade, she's inspiring young people from all sorts of backgrounds to follow her example and get involved in social action.

She says, "one of the most important leadership roles is to grow people. It is very much like gardening. You tend them and apply fertiliser. But sometimes you have to prune them to make them grow stronger."

Producer: Paula McGinley.

Available now

45 minutes

Last on

Fri 23 Jan 2015 09:00

Music Played

  • Sergei Prokofiev

    Dance of the Knights

    Performer: Chicago Symphony Orchestra. Performer: Georg Solti.
    • Prokofiev: Romeo And Juliet.
    • DECCA.
  • Ludwig van Beethoven

    Bagatelle in A Minor, Fur Elise

    Performer: Alfred Brendel.
    • Beethoven: Bagatelles 119 & 126.
    • PHILIPS.
  • Richard Burton

    To Begin At the Beginning from Under Milk Wood

    • Under Milk Wood.
    • BBC.
  • Maurice Jarre

    Lara's Theme from Doctor Zhivago

    Performer: City Of Prague Philharmonic conducted by Paul Bateman..
    • Doctor Zhivago: The Essential Maurice Jarre Film Music Collection.
    • Silva America.
  • Gloria Gaynor

    I Will Survive

    • The Very Best Of Gloria Gaynor "I Will Survive".
    • Polydor ?.
  • Original London Cast

    Do You Hear The People Sing from Les Miserables

    • Les Miserables.
    • FIRST NIGHT.
  • CASTAWAY'S FAVOURITE

    • Kiri Te Kanawa, Choristers of St. Paul's Cathedral & English Chamber Orchestra

      Panis Angelicus

      Conductor: Barry Rose.
      • Ave Maria Kiri Te Kanawa.
      • PHILIPS.
  • John Hughes

    Cwm Rhondda (Guide Me, O Thou Great Redeemer)

    Performer: The Band of the Welsh Guards. Choir: The Dunvant Male Choir.
    • A Welsh Celebration For Band And Choir.
    • BANDLEADER.
  • BOOK CHOICE

    The Penguin Complete Novels of Nancy Mitford

  • LUXURY ITEM

    A 2,000 piece jigsaw of Venice

Credits

Role Contributor
Presenter Kirsty Young
Interviewed Guest Julia Cleverdon
Producer Paula McGinley

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