Philosopher Roger Scruton looks at kitsch in the second of his three talks on art.
Kitsch, he says, creates the fantasy of an emotion without the real cost of feeling it. He argues that in the twentieth century artists became preoccupied by what they perceived as the need to avoid kitsch and sentimentality.
But it's not so easy. Some try being outrageously avant-garde, which can lead to a different kind of fake: cliche. So a new genre emerged: pre-emptive kitsch. Artists embraced kitsch and produce it deliberately to present it as a sophisticated parody. But is it art?
Producer: Arlene Gregorius.
A Point of View: The strangely enduring power of kitsch