Lord Sugar asks the candidates to come up with an advertising campaign for a new soft drink - and pitch the results to experts in New York City.
Passports packed, the candidates head for the American embassy to get the lowdown on their biggest challenge to date - Lord Sugar wants them to come up with an advertising campaign for a new soft drink - and pitch the results to experts in New York City. But with half the teams having to stay in the UK to create and brand the drinks, a power struggle ensues to get on the plane to the Big Apple.
The US teams hit the city sidewalks to try out their products on New York natives - one team opting for an energy drink with bite, the other creating a healthy concoction. With NYC landmarks as the backdrop for their TV adverts, a casting session gets out of hand and one candidate turns Scorsese - attempting to conjure movie magic with basketballs and Brooklyn brownstones.
Before the pitches there's a surprise in store in Times Square, then it's off to present the campaigns to a room full of high-flying advertising execs and experts from the drinks industry.
Back in the boardroom, the candidates champion their campaigns to Lord Sugar, old rivalries fizz and ultimately one candidate loses their sparkle and hears the words 'You're fired!'.