Price Conscious

Manufacturers were banned by law from fixing retail prices 50 years ago, ushering in a revolution in British retailing. So what do prices mean now? How are they set and how much are we prepared to pay for things? Peter Day finds out.

Release date:

Available now

30 minutes

Last on

Sun 18 May 2014 21:30

Contributors to this programme

Steve Smith

founder Poundland, Estates DIrect



Bryan Roberts

Kantar Retail



Patrick Barwise

Emeritus Professor of Management and Marketing , London Business School



Robert Polet

Former CEO and Chairman, Gucci Group



Nancy Puccinelli

Professor and fellow in consumer marketing at Said Business School , Oxford.



Paul Dillon

Head of Travel and Transportation practice, Accenture, UK and Ireland


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