Manufacturers were banned by law from fixing retail prices 50 years ago, ushering in a revolution in British retailing. So what do prices mean now? How are they set and how much are we prepared to pay for things? Peter Day finds out.
Contributors to this programme
founder Poundland, Estates DIrect
Emeritus Professor of Management and Marketing , London Business School
Former CEO and Chairman, Gucci Group
Professor and fellow in consumer marketing at Said Business School , Oxford.
Head of Travel and Transportation practice, Accenture, UK and Ireland