The Sharing Economy

Home swaps, driving your neighbour's car, private car parking in your drive, even renting your neighbour's clothes. They are all part of a new style of collaborative enterprise in which nearly everyone can join and (maybe) make money: the 'shared economy'.

It's breaking cover, growing fast and could be important. Perhaps the best known example is Airbnb but many more companies have sprung up allowing people to share their things and even their time. And now companies are trying to make money out of what makes all this sharing possible: trust.

But existing regulations and laws are set up for traditional businesses such as hotels and car hire companies, and that is causing problems. Peter Day investigates the opportunities and snags of the sharing economy and asks if it could become a big democratic movement.

Producer: Charlotte Pritchard.

Release date:

Available now

30 minutes

Last on

Sun 11 May 2014 21:30

Contributors to this programme

Debbie Wosskow

Founder and Chief Executive of Love Home Swap and Collaborative Consumption Europe.



Richard Laughton

Chief Executive of easyCar Club.



Jit Patel

user of



Fiona Disegni

Founder of Rentez-vous.



Alex Stephany

Chief Executive of



Even Heggernes

Airbnb Country Manager UK and Ireland.



Rachel Botsman

Sharing Economy Guru and Author of ‘What’s Mine is Yours'



Miles Spencer

Co-Founder and Chairman of TrustCloud.



Leah Busque

Founder and Chief Executive of TaskRabbit




TaskRabbit customer




handyman TaskRabbit



Ivo Gormley

Founder of Good Gym


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