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Louise White sits in

Louise White sits in for Kaye and asks whether women should be bribed to breastfeed, following news of a pilot scheme offering shopping vouchers to new mothers who do so.

New mothers are to be offered up to £200 in shopping vouchers to encourage them to breastfeed their babies. The pilot scheme is being targeted at deprived areas of South Yorkshire and Derbyshire and funded through a collaboration between government and the medical research sector. A third area is expected soon with the plan to trial it on 130 women who have babies from now until March. If it proves successful, a nationwide pilot could be rolled out next year.

Louise asks if we should be bribing women to breastfeed? Call 0500 92 95 00.

Text 80295. Email callkaye@bbc.co.uk.

1 hour, 40 minutes

Last on

Wed 13 Nov 2013 08:50

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