An exploration of spoken language and communication in the 21st century, presented by Chris Ledgard. This week: Fashion. Topics include how we talk about scents, slogans on t-shirts and fashion lingo.
Katie Puckrik tells how she, a self confessed 'fume head' talks and thinks about perfumes. Chris and fashion writer Stephanie Talbot walk the streets of Bristol, on the look out for the latest t-shirt slogans, and Chris gets the lowdown on the fashionista jargon from trend forecaster, Lucy Norris.
Producer: Sarah Langan.