The App Industry

Evan Davis meets "appreneurs" trying to make money in a marketplace where traditional business rules do not apply. Becoming an appreneur is easy. All you need is a computer and a couple of hundred pounds. And an idea of course. No surprise perhaps that thousands of new apps are created every week to serve the ever growing smart phone and tablet computer market. But what happens next? How do you make a living if your product is free? And if you sell your app, how high can you go when buyers expect a lot for very little? And how do you market to customers without knowing who they are?

Guests :
Barry Meade, co-founder Fireproof Studios
Professor Anthony Steed, co-founder Chirp
Max Whitby, co-founder & CEO Touch Press

Producer : Rosamund Jones.

Release date:

Available now

30 minutes

Last on

Sat 1 Jun 2013 17:30

Evan Davis

Evan Davis

Evan Davis

Presenter of The Bottom Line

Max Whitby

Max Whitby

Max Whitby

Co-founder & CEO Touch Press

Barry Meade

Barry Meade

Barry Meade

Co-founder Fireproof studios

Professor Anthony Steed

Professor Anthony Steed

Professor Anthony Steed

Co-founder & CTO Animal Systems

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