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The Persuaders

Michael Rosen explores propaganda and the language of persuasion - from Chairman Mao to gurus of social media via a re-examination of public health messages in response to AIDS.

Michael Rosen explores propaganda and the language of persuasion. He previews a major new propaganda exhibition at the British Library which examines the international use of propaganda in the 20th and 21st centuries. He re-examines the public health messages produced in response to the AIDS epidemic, and we hear from a Salford company specialising in modern, multi-platform public health campaigns.

Producer: Chris Ledgard.

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28 minutes

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