Main content

Selling Colour

Episode 5 of 5

Tracey Logan discovers how colour forecasting began and how today's retailers decide which colours are in fashion. From February 2013.

5/5: Selling Colour

Emerald may be the new black for 2013, but the process by which designers select next season's colours is a story that goes back to World War I. Tracey Logan finds out why a naval blockade, cutting Paris fashion houses off from the rest of the world, created today's colour forecasting industry.

Nowadays, retailers have tight controls over the colours they choose and how they are produced. Tracey visits Marks & Spencer to find out how digital technology ensures they manufacture exactly the same shade of green across different fabrics, from your woollen coat to leather shoes.

Producer: Michelle Martin.

Available now

15 minutes

Last on

Sat 3 Nov 2018 02:15

More episodes



You are at the last episode

See all episodes from Technicolour


  • Fri 1 Feb 2013 13:45
  • Fri 28 Aug 2015 14:15
  • Sat 29 Aug 2015 02:15
  • Fri 2 Nov 2018 14:15
  • Sat 3 Nov 2018 02:15

Featured in...