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Steve Jobs: Billion Dollar Hippy

Evan Davis decodes the formula that took Apple from suburban Californian garage to global supremacy, telling the story of Steve Jobs's rise, fall and triumphant rise again.

Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology.

Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs' chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm.

With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.

59 minutes

Last on

Tue 10 Sep 2019 23:00

Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • 00:02


    Chariots of Fire

  • 00:03



  • 00:08

    Bob Dylan

    The Times They Are A-Changin' 

  • 00:08

    Pink Floyd


  • 00:11

    Massive Attack

    Dissolved Girl (feat. Sara Jay)

  • 00:26

    Orchestral Manoeuvres in the Dark


  • 00:39


    Kids With Guns

  • 00:46


    El Mañana

  • 00:54




Role Contributor
Presenter Evan Davis
Participant Stephen Fry
Participant Tim Berners-Lee


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