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Inside Facebook: Zuckerberg's $100 Billion Gamble

As Facebook heads for its 100 billion dollar flotation, Emily Maitlis updates her recent documentary on the prospects for Mark Zuckerberg's social network phenomenon.

As Facebook heads for its 100 billion dollar flotation, Emily Maitlis updates her recent documentary on the prospects for Mark Zuckerberg's social network phenomenon.

She examines how Facebook, now with 900 million users, plans to earn the billions its new investors will expect from it. With exclusive access to Mark Zuckerberg and senior executives, Emily tells the Facebook story, and reports on its challenge - to build its advertising business from the personal information its users provide, without losing their trust.

1 hour

Last on

Mon 14 May 2012 20:00

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Credits

Role Contributor
Presenter Emily Maitlis
Reporter Emily Maitlis
Reporter Emily Maitlis
Interviewed Guest Mark Zuckerberg
Participant Mark Zuckerberg
Interviewed Guest Mark Zuckerberg
Producer Charles Miller
Assistant Producer Jo Hicks
Assistant Producer Jo Hicks
Director Charles Miller
Director Charles Miller
Director Charles Miller
Producer Charles Miller
Producer Charles Miller
Executive Producer Dominic Crossley-Holland

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