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Episode 5

Episode 5 of 7

High street store buyers ask members of the public to provide them with the next bestselling product. The suppliers try to get to grips with stock buying and manufacturing costs.

Retailers are always on the lookout for the next big thing and in this series the buying teams of three high street giants are prepared to take an enormous gamble by asking members of the public to supply them with the next bestselling product. This is a chance of a lifetime for unknown designers and producers to pitch directly to the retail industry's power-brokers and have the opportunity to get their product stocked in prestigious shops. Over six months, retail entrepreneur Theo Paphitis will be following both buyers and suppliers as they experience the highs and guaranteed lows of bringing a product to market, from initial pitch to shop shelf. Whilst many won't make the grade, for a lucky few it will be a life-changing experience.

The crash course in retail reality continues for our hopeful producers and designers as they try to get to grips with the basics: stock buying, manufacturing costs and setting up studios. Along the way, some long-held dreams are dashed whilst others seem destined for success - at least for the time being.

At the household retailer's, Elaine Armstrong's children's bike-pulling system is a cause for concern for creative director Theo Williams, while both Debbie Evershed and her garden-hanging system get a grilling from Theo Paphitis.

Meanwhile, Russ Leith's screwless shelf meets the might of the health and safety team. Whilst the pharmacy chain buyers are busy with the future of fertility, Birgitte Lydum gets a storage headache from a large delivery of stock with still no retailer to rely on, and as some department store designers step up a gear as launch date looms, others appear to be going in reverse.

As confusion amongst contributors reigns, thankfully Theo Paphitis is on hand to help put it all into context.

1 hour

Last on

Fri 24 Jun 2011 01:55

Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • Courteeners

    Take Over the World

  • Dragonette

    Another Day

  • Tiffany Page

    Seven Years Too Late

  • Noah and the Whale

    Rocks and Daggers

  • Zero 7

    When It Falls

  • Gnarls Barkley


  • Lily Allen

    Twenty Two

  • Sia

    Soon We'll Be Found

  • Gnarls Barkley

    Little Better

  • The Hoosiers

    A Sadness Runs Through Him

  • Plan B


  • Arctic Monkeys


  • Sia


  • Chilly Gonzales


  • Yodelice


  • Chilly Gonzales

    Some People Have Real Problems

  • Boots Brown & His Blockbusters


  • Bang Gang


  • Paul Weller

    Have You Made Up Your Mind

  • Herbie Hancock

    Fat Mamma

  • Colin Winston-Fletcher


  • Plan B

    What You Gonna Do

  • Adele

    First Love

  • Frankmusik

    Complete Me

  • The xx


  • Embrace


  • Rox

    I Don't Believe


Role Contributor
Series Producer Claire Hobday
Participant Theo Paphitis
Participant Theo Paphitis


  • Tue 10 May 2011 19:00
  • Tue 10 May 2011 20:00
  • Fri 24 Jun 2011 01:55