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Mobile Phone Application

The Apprentice, Series 7 Episode 2 of 15

An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application.

In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads.

With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.

1 hour

Last on

Tue 17 May 2011 01:20
BBC One except Scotland, Wales

Credits

Role Contributor
ParticipantLord Sugar
ParticipantLord Sugar
ParticipantLord Sugar
ParticipantNick Hewer
ParticipantNick Hewer
ParticipantNick Hewer
ParticipantKarren Brady
ParticipantKarren Brady
ParticipantKarren Brady
Executive ProducerMichele Kurland
Executive ProducerMichele Kurland
Executive ProducerMichele Kurland
Series EditorMark Saben

Series 13 Candidate Profiles

Meet the Candidates

See who contended for Lord Sugar's investment this year