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Mobile Phone Application

Episode 2 of 15

Business-based reality show. Lord Sugar challenges the teams to think big and go global as they design, launch and promote a new mobile phone application.

An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application.

In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads.

With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.

1 hour

Last on

Tue 17 May 2011 01:20

Clips

Credits

Role Contributor
Participant Lord Sugar
Participant Lord Sugar
Participant Lord Sugar
Participant Nick Hewer
Participant Nick Hewer
Participant Nick Hewer
Participant Karren Brady
Participant Karren Brady
Participant Karren Brady
Executive Producer Michele Kurland
Executive Producer Michele Kurland
Executive Producer Michele Kurland
Series Editor Mark Saben

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