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Fighting The Power of Pink

Kat Arney investigates why little girls are strangely drawn to the colour pink – is it down to genetics or culture? From 2011.

Any parents of a little girl will tell you that they are strangely drawn to the colour pink. But is it in their genes or is it all down to culture? Kat Arney investigates, talking to parents, scientists, and the toy industry. She discovers that while women are more drawn than men to reddish shades of blue, boys and girls don't seem to develop different preferences until they are over the age of two. But long before then, they have very different preferences for toys. So maybe we all just like different colours because we like the things that come in those colours.

Or maybe women really do prefer pink because in the distant past they needed to be able to see red berries against green leaves, while men needed to see brown bison against a blue sky?

Producer Jolyon Jenkins

First broadcast on BBC Radio 4 in 2011.

Available now

30 minutes

Last on

Wed 1 Apr 2020 01:30


  • Mon 9 May 2011 20:00
  • Sun 4 Sep 2011 13:30
  • Wed 10 Aug 2016 06:30
  • Wed 10 Aug 2016 13:30
  • Wed 10 Aug 2016 20:30
  • Thu 11 Aug 2016 01:30
  • Tue 31 Mar 2020 06:30
  • Tue 31 Mar 2020 13:30
  • Tue 31 Mar 2020 20:30
  • Wed 1 Apr 2020 01:30