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Doomed Designs

Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.

Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes. With top-flight British business leaders including Sir Richard Branson, Sir James Dyson and Rita Clifton, Evan reveals how product design and manufacture can go horribly wrong, leaving customers in revolt and companies in crisis.

The extraordinary errors include changing the formula of one of the world's favourite soft drinks, launching a detergent so powerful that tests showed it shredded consumers' clothes, and pricing a certain car model too low. Evan extracts invaluable lessons from each misadventure in this riveting guide to what not to do in business.

1 hour

Last on

Thu 30 Jun 2011 00:15

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Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • Kate Nash

    Foundations

  • Betty Hutton, Howard Keel - Anything You Can Do

  • Hot Butter

    Popcorn

  • Olly Murs

    Change is Gonna Come

  • Guy Mitchell

    Got a Hole in My Sweater

  • Britney Spears

    Toxic

  • Robbie Williams

    Bongo Bong

  • Sandy Nelson

    Let There Be Drums

  • Depeche Mode

    Dream On (David Clarke Acoustic Version)

  • Nouvelle Vague

    Just Can't Get Enough

  • Gorillaz

    Doncamatic

  • The Hillside Singers

    I'd Like To Teach The World To Sing

  • Sade

    Smooth Operator

  • Orchestral Manoeuvres in the Dark

    Electricity

  • Chas & Dave

    Rabbit

  • Art Garfunkel

    Bright Eyes

  • Gorillaz

    Dare

  • OutKast

    Hey Ya!

  • Calvin Harris

    Acceptable in the 80s

  • Spice Girls

    Spice Up Your Life (Stent Radio Mix)

  • Lady Gaga

    Bad Romance

  • The Futureheads

    The Beginning of the Twist

Credits

Role Contributor
Presenter Evan Davis
Presenter Evan Davis
Executive Producer Dominic Crossley-Holland
Executive Producer Dominic Crossley-Holland
Series Producer Ruth Shurman
Series Producer Ruth Shurman
Director Richard Bee
Producer Richard Bee

Broadcasts

  • Mon 9 May 2011 20:00
  • Thu 12 May 2011 23:20
  • Thu 12 May 2011 23:50
  • Fri 13 May 2011 00:05
  • Tue 28 Jun 2011 00:25
  • Thu 30 Jun 2011 00:15