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The Age of Plenty

How big business transforms commodities into profitable brands. This episode looks at how cereals have transformed the way we eat and the way we live.

This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.

This episode tells the incredible story of how business has turned grain into one of the biggest success stories of the modern food industry.

With unprecedented access to the world's largest food companies, including Kellogg's, this is the inside story of how breakfast cereals have transformed the way we eat and the way we live.

This is the original processed, convenience food. It has ushered in a modern age of plenty in terms of choice and abundance.

Cereals are cheap and abundant but their real value lies in the processing, advertising and marketing that goes into creating well known brands.

It's a controversial business that both responds to and drives our changing relationship with food and our obsession with health.

The Money Programme team tells the story of a business that has helped shape the modern world of business and advertising we know today.

1 hour

Last on

Thu 10 Mar 2011 03:40

Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • Goldfrapp

    Strict Machine

  • David Holmes, Hugo Nicholson, Woody Jackson, Leo Abrahams and Dave Terry

    Story of the Ink

  • Kasabian


  • The xx


  • MGMT

    Electric Feel

  • Caribou


  • Rick Clark

    Any other Name

  • Ray Conniff

    'S Wonderful

  • Kay Starr

    Just in Time

  • S. Donnelly

    Detroit Michigan

  • The James Taylor Quartet

    Mrs Robinson

  • The Beach Boys

    Good Vibrations

  • D Cossu & J Cossu - Aftermath

  • The Jimi Hendrix Experience

    Voodoo Child

  • Lemon Jelly

    Nice Weather for Ducks

  • Neil Diamond

    Crunchy Granola Suite

  • Eric Clapton

    Sunshine of your Love

  • Talking Heads

    Slippery People

  • Irene Cara


  • London Symphony Orchestra

    Fanfare for the Common Man

  • The xx


  • Prodigy with Crispian Mills



Role Contributor
Producer Jeremy Jeffs
Director Jeremy Jeffs
Executive Producer Dominic Crossley-Holland


  • Tue 30 Nov 2010 21:00
  • Tue 30 Nov 2010 23:30
  • Thu 2 Dec 2010 00:00
  • Thu 2 Dec 2010 01:00
  • Thu 10 Mar 2011 03:40