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Liquid Gold

Series exploring how businesses turn commodities into profitable brands. How bottled water grew from nothing to become a billion-pound industry in just 40 years.

This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.

The first episode tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years.

With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the market is fiercely fought over by the world's multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding.

Told by the Money Programme team, this film takes us to Hawaii, Japan, North America, France, Switzerland and Scotland to chart what lies behind the incredible success of this industry and explore what it tells us about ourselves.

1 hour

Last on

Wed 9 Mar 2011 02:55

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Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • Adam Freeland

    Burn the Clock

  • David Bowie


  • Massive Attack

    Safe from Harm (The Perfecto Mix)

  • Dead Can Dance

    The Host of the Seraphim

  • Pet

    Superpet/We Want Your Soul (Evil Nine Remix)

  • This Mortal Coil


  • LCD Soundsystem

    Someone Great

  • M.A.N.D.Y.

    Words Don't Come Easy

  • Orchestral Manoeuvres in the Dark


  • Blondie

    Call Me

  • Donna Summer

    I Feel Love

  • Spoon

    Well Alright

  • David Bowie

    Where Have All The Good Times Gone

  • F*** Buttons

    The Lisbon Maru

  • The xx


  • Neu!


  • David Bowie

    Sense of Doubt

  • Animal Collective

    In the Flowers

  • Snap!

    The Power

  • Frank Sinatra

    Pennies from Heaven

  • Portishead

    The Rip

  • Stereolab

    Blue Milk

  • Stereolab

    French Disko

  • F*** Buttons

    Flight of the Feathered Serpent

  • DJ Shadow

    Stem/Long Stem

  • LCD Soundsystem

    All My Friends

  • The Books

    Cello Song

  • Yeasayer


  • Sufjan Stevens

    You Are the Blood

  • Spoon


  • David Bowie

    Speed Of Life

  • Goldfrapp

    Strict Machine


Role Contributor
Producer Francis Whately
Director Francis Whately
Executive Producer Dominic Crossley-Holland