Series exploring how businesses turn commodities into profitable brands. How bottled water grew from nothing to become a billion-pound industry in just 40 years.
This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.
The first episode tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years.
With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the market is fiercely fought over by the world's multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding.
Told by the Money Programme team, this film takes us to Hawaii, Japan, North America, France, Switzerland and Scotland to chart what lies behind the incredible success of this industry and explore what it tells us about ourselves.
You are at the first episode