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Episode 1 of 14

Lord Sugar meets a fresh batch of candidates in his search for an apprentice. They are set their first task: to manufacture and sell a range of sausages the next day.

A midnight call to the boardroom, along with a reminder of the tough economic times faced by the country, leaves the candidates in no doubt that Lord Sugar means business. This time Lord Sugar is looking for a risk taker, and the next twelve tasks will be a no-holds-barred job interview from hell.

The candidates are thrown straight in at the deep end with their first task: to produce a range of sausages ready to be sold the next morning.

Each team is given a crash course in crafting the perfect banger, before hitting the streets at the crack of dawn in hopes of selling their stock and avoiding the firing line in the boardroom. With highly competitive candidates all desperate to prove their worth, it is not long before tensions rise, tempers flare, and things start to get very messy.

As a treat, the winning team get the keys to their new home - a stunning Georgian townhouse in London's West End. The losers face a different fate, with someone being the first of the season to hear the infamous words: you're fired.

1 hour

Last on

Tue 12 Oct 2010 00:50

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Role Contributor
Participant Lord Sugar
Participant Nick Hewer
Participant Karren Brady
Executive Producer Michele Kurland
Executive Producer Sue Davidson
Series Editor Mark Saben


  • Wed 6 Oct 2010 21:00
  • Sun 10 Oct 2010 22:25
  • Sun 10 Oct 2010 22:45
  • Tue 12 Oct 2010 00:50

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