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Episode 2 of 5

Young British consumers work alongside luxury goods makers in Africa and Asia. In Addis Ababa the Brits join the locals who rely on the leather industry to survive.

Six young British consumers swap their luxury lives for the simple mud huts and shanty towns of Africa and Asia to work alongside the people who mine, manufacture, process and recycle luxury goods.

The Brits leave Madagascar and head to one of Africa's poorest countries, Ethiopia, and its capital Addis Ababa where they join some of the thousands of locals who rely on the leather industry to survive.

Working in abattoirs, tanneries and leather factories that supply shoes to Europe's high streets tempers begin to fray. Sam and Alex lose patience with Oscar, as does the supervisor. But when the girls discover how little money one of the young shoe factory workers has to live on, they in turn take on the boss.

Shocked by the realisation that our leather goods have such poor beginnings, the Brits soon learn that the bigger luxury is the one we take for granted - the luxury of choice. Will anyone ever have the same love for their leather goods again?

1 hour

Last on

Sun 6 Jun 2010 03:55


Role Contributor
Director James Christie-Miller
Producer James Christie-Miller
Executive Producer Mark Rubens
Executive Producer Tim Quicke