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How Now TV

By Paul Watson. The extraordinary idea for a programme which effectively started TV presenter Daniela Cross' career was so awful that it was bound to succeed.

By Paul Watson.

Television presenter Daniela Cross, a legend in her own lunchtime, must have started her career somewhere. Pearly teeth and a saccharine nature are not enough to climb the industry's greasy pole. A helping hand from friends in high places will help, as will a seductive smile. But it's acceptable gimmicks that are most needed in delivering an audience, and it is the acceptable that is fast running out in today's TV.

So acceptable must give way to the difficult, the new, the so-called radical and more often the once unacceptable. A programme idea that can be justified by bums sat on seats and by revenue produced. And that was Daniela's gift to telly, an idea so awful but so justifiable that she was bound to succeed.

Daniela ...... Victoria Shalet
Daddy (John Cross) ...... Nicholas Farrell
Deborah ...... Frances Barber
Averill ...... Lizzy McInnerny
Gary ...... Leo Bill
Hassan ...... Joseph Marcell
Samuel ...... Jonathan Firth
Crispin ...... Mathew Baynton
Permindah ...... Manjinder Virk
Picture Editor ...... Keith Drinkel
Young Director ...... Tom Watson

Directed by Paul Watson.

58 minutes

Last on

Fri 4 Dec 2009 21:00