BBC Music at SXSW 2020 - line-up
Following the success of previous showcases at South by South West (SXSW) Music Festival in Austin, Texas, BBC Music will return once more to the British Music Embassy in 2020 to bring you the very best bits from one of the most important music events in the world.
BBC Music will present a 4 night line-up of showcases at the festival from Wednesday 18th March to Saturday 21st March, and each will be programmed with six of the most exciting British acts of 2020.
This year the British Music Embassy will be based at the Cedar Street Courtyard.
Check out the line-up below...
Wednesday 18th March // BBC Radio 6 Music in association with BPI
Thursday 19th March // BBC Music Introducing in association with PRS Foundation
Friday 20th March // BBC Music Introducing in association with AIM
Saturday 21st March // BBC Music in association with PPL and PRS for Music
PRS Foundation turns 20!
2020 marks the 20th anniversary of PRS Foundation, a charitable funder of new music and talent development. This year also marks the 5th year that BBC Music Introducing has been running showcases with PRS Foundation across Europe and North America.
Together Introducing and PRS Foundation have taken UK artists to perform at international festivals like SXSW (Austin, Texas), Eurosonic (Groningen, Netherlands), Montreal International Jazz Festival (Montreal, Canada), Reeperbahn Festival (Hamburg, Germany) and New York Winter JazzFest.
Introducing and PRS have given this platform and opportunity to artists including: Sam Fender, Gengahr, Little Simz, SOAK, IDLES and many others. The partnership has seen many of the supported artists go on to receive awards including MOBOs, BRITs and nominations for the Mercury Prize, play sold out shows and have No.1 charting releases.