Purrfect shots: The man who took 90,000 photos of cats
13 August 2019
Long before cats ruled the internet, marketing student Walter Chandoha became a pioneer of feline photography. Not only did Chandoha's images appear on over 300 magazine covers and thousands of adverts, he elevated feline portraiture to an art form.
In New York in 1949 young marketing student Walter Chandoha found a stray kitten in the snow. Tucking the cat into his coat, he brought it home to his wife. The cat’s wild antics earned it the name Loco, and Chandoha, who had been a combat photographer during the Second World War, began to take pictures of his new subject.
Rather than get a job in marketing Chandoha turned to freelance photography. He considered cats ideal subjects because they were "just naturally expressive". His images of cats appeared on advertisements, greetings cards, jigsaw puzzles, T-shirts, posters, calendars and pet food packages. They even featured on the giant 18x60-foot Kodak Colorama display in New York's Grand Central Terminal.
His images combine a genuine affection for the animals with flawless technique. They range from colour studio photography to black and white street photography, images from vintage cat shows and tender pictures of his children with cats.
He published several books, including Walter Chandoha’s Book of Kittens and Cats (1963) and the seminal text How to Shoot and Sell Animal Photos (1986). Before his death in January 2019 at the age of 98, Chandoha had been working on a retrospective book of 300 of his cat photographs.
Walter Chandoha. Cats. Photographs 1942–2018 is published on 21 August 2019 by art-book publisher TASCHEN.