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Text to Donate

Thank you for choosing to donate to BBC Children in Need!

BBC Children in Need exists to make a positive difference to the lives of disadvantaged children and young people across the UK.

You can donate in a quick and easy way by texting a keyword to one of the donation numbers listed below.

Privacy Notice

Your mobile number and donation amount will only be used for our legitimate interests (and this is our lawful basis) of allowing us to process your donation, provide receipts, process any refunds as necessary, manage failed donations as necessary, process Gift Aid claims and in order to help analyse our income. Any additional information provided as part of the Gift Aid declaration (first name or initial, surname, address and postcode) will be used for our legitimate interests (and this is our lawful basis) of claiming Gift Aid, maintaining our records and your donation history, providing supporter care, for internal analysis and if you opt in, for us sending you BBC Children in Need newsletters and marketing in accordance with your choices. Fonix Mobile Limited provides the text donation service for us. If you choose to Gift Aid your donation, in accordance with HMRC guidance, your personal information will be retained for up to 7 years. If you do not Gift Aid your donation your personal information will be retained for 2 years. Your information may be shared with HMRC, our auditors or authorised third parties who carry out analysis for us. For further information including your rights, how to contact us and how we use your email address or phone number if you sign up to keep up to date about children we support and fundraising news please see our Privacy Policy.

How to donate by text

You can donate to BBC Children in Need by texting the relevant key word below to the relevant number (the “short code”). Each text message you send will result in a donation to BBC Children in Need of the amount stated in the relevant circle for that short code. For example, by texting “DONATE” to “70420”, you will donate “£20”.

Donate to BBC Children in Need

There are three easy ways to donate to BBC Children in Need by text:

1. Donate using the ‘70701’ shortcode

Keyword and shortcode Donation value Campaign dates
FIVE to 70701 £5 8th Sept 2021 to 30th Nov 2022
TEN to 70701 £10 8th Sept 2021 to 30th Nov 2022
TWENTY to 70701 £20 8th Sept 2021 to 30th Nov 2022
THIRTY to 70701 £30 8th Sept 2021 to 30th Nov 2022
FORTY to 70701 £40 8th Sept 2021 to 30th Nov 2022

2. Donate using the ‘DONATE’ key word

Keyword and shortcode Donation value Campaign dates
DONATE to 70405 £5 8th Sept 2021 to 30th Nov 2022
DONATE to 70410 £10 8th Sept 2021 to 30th Nov 2022
DONATE to 70420 £20 8th Sept 2021 to 30th Nov 2022
DONATE to 70430 £30 8th Sept 2021 to 30th Nov 2022
DONATE to 70440 £40 8th Sept 2021 to 30th Nov 2022

3. Donate using the ‘GIVE’ key word

Keyword and shortcode Donation value Campaign dates
GIVE to 70405 £5 10th Sept 2021 to 30th Nov 2022
GIVE to 70410 £10 10th Sept 2021 to 30th Nov 2022
GIVE to 70420 £20 10th Sept 2021 to 30th Nov 2022
GIVE to 70430 £30 10th Sept 2021 to 30th Nov 2022
GIVE to 70440 £40 10th Sept 2021 to 30th Nov 2022

Donate to Countryfile Ramble for BBC Children in Need

Keyword and shortcode Donation value Campaign dates
RAMBLE to 70405 £5 8th Sept 2021 to 30th Nov 2022
RAMBLE to 70410 £10 8th Sept 2021 to 30th Nov 2022
RAMBLE to 70420 £20 8th Sept 2021 to 30th Nov 2022
RAMBLE to 70430 £30 8th Sept 2021 to 30th Nov 2022

Donate to The Rickshaw Challenge

Keyword and shortcode Donation value Campaign dates
TEAM to 70405 £5 12th Oct 2021 to 30th Nov 2022
TEAM to 70410 £10 12th Oct 2021 to 30th Nov 2022
TEAM to 70420 £20 12th Oct 2021 to 30th Nov 2022
TEAM to 70430 £30 12th Oct 2021 to 30th Nov 2022

Donate to DIY SOS

Keyword and shortcode Donation value Campaign dates
DIYSOS to 70405 £5 8th Sept 2021 to 30th Nov 2022
DIYSOS to 70410 £10 8th Sept 2021 to 30th Nov 2022
DIYSOS to 70420 £20 8th Sept 2021 to 30th Nov 2022
DIYSOS to 70430 £30 8th Sept 2021 to 30th Nov 2022

Donate to The Drumathon

Keyword and shortcode Donation value Campaign dates
DRUM to 70405 £5 11th October 2021 to 30 November 2022
DRUM to 70410 £10 11th October 2021 to 30 November 2022
DRUM to 70420 £20 11th October 2021 to 30 November 2022

Donate to The Surprise Squad

Keyword and shortcode Donation value Campaign dates
FIVE to 70701 £5 20th Oct 2021 to 30th Nov 2022
TEN to 70701 £10 20th Oct 2021 to 30th Nov 2022
TWENTY to 70701 £20 20th Oct 2021 to 30th Nov 2022
THIRTY 70701 £30 20th Oct 2021 to 30th Nov 2022

Donate to Autumnwatch

Keyword and shortcode Donation value Campaign dates
DONATE to 70405 £5 25th Oct 2021 to 30th Nov 2022
DONATE to 70410 £10 25th Oct 2021 to 30th Nov 2022
DONATE to 70420 £20 25th Oct 2021 to 30th Nov 2022
DONATE to 70430 £30 25th Oct 2021 to 30th Nov 2022

Donate to Sophie Ellis-Bextor's Kitchen Disco Danceathon

Keyword and shortcode Donation value Campaign dates
GIVE to 70410 £10 5th Nov 2021 to 30th Nov 2022
GIVE to 70420 £20 5th Nov 2021 to 30th Nov 2022
Keyword and shortcode Donation value Campaign dates
DONATE to 70405 £5 19th Nov 2021 to 30th Nov 2022
DONATE to 70410 £10 19th Nov 2021 to 30th Nov 2022
DONATE to 70420 £20 19th Nov 2021 to 30th Nov 2022
DONATE to 70430 £30 19th Nov 2021 to 30th Nov 2022

Terms and Conditions

1. Text messages cost the Donation Value, plus your standard network message charge (based on your service provider rates). This service can only be used from a UK mobile and does not include Channel Islands or Isle of Man mobile networks. If you donate using this service from a UK mobile abroad you may incur additional network charges. This service can only be used during the relevant campaign start and end date/times set out above. Donations can be made online all year round at bbc.co.uk/pudsey.

2. Where donations are associated with challenges, your donations are independent of the success or failure of the challenge.

3. The following mobile network operators have waived their charges in order to allow the full Donation Value to go entirely to support BBC Children in Need: 3, O2, Virgin, EE, Vodafone, Sky. In addition, HMRC has confirmed that no VAT should be charged on these donations.

4. You can send a text donation between 12.00 noon on the campaign start date and 23.59 on the campaign closing date stated in the relevant box under the relevant tab above. Please ensure you spell the keyword correctly and send your text message to the correct number.

5. If your keyword and short code are valid and your text message is received within the specified times and dates, you will be charged the Donation Value via the reply confirmation text message(s) and your donation will go to BBC Children in Need (with the exception of Vodafone customers and some EE customers who will be charged the Donation Value directly via their bill). It may take some time for you to receive the confirmation text message(s). Unless a cap applies (see below), each valid text you send will result in a charge of the Donation Value plus your standard network message charge, regardless of when you receive your confirmation text message(s). Any repeat texts will result in repeat donations.

6. If you are a UK taxpayer, we can claim an additional 25p in Gift Aid from the Government for every £1 you donate. And it doesn’t cost you a penny! To help us claim this, we may send you a follow up text to ask if you want to Gift Aid your donation. For us to claim Gift Aid, you must pay UK income or capital gains tax in the current tax year (this does not include VAT or council tax) at least equal to the amount reclaimed on all your charitable donations and understand that, if you pay less income tax or capital gains tax in the current tax year than the amount of Gift Aid claimed on all your charity donations, it is your responsibility to pay any difference. Find out more about Gift Aid. If you click the link in the text message you will be taken to a site to complete the Gift Aid declaration and have the option to sign up to keep up to date about children we support and fundraising news. Please read the details carefully before submission. You will not automatically be added to any marketing databases if we send you this follow up text.

7. If by mistake you text us with the word “GIFT” or “GIFT AID” rather than following the above process, we may send you a message to notify you of the error and redirecting you to the above process again. You will not automatically be added to any marketing databases if we send you this text.

8. If your keyword or short code is invalid, or if your message is received outside the times and dates of the service, you may not receive a confirmation text message but may still be charged your standard network message charge. If no confirmation text message is received, you will not be charged the Donation Value as you will not be donating to BBC Children in Need. However if at any point you receive confirmation text messages then you will be donating to BBC Children in Need: you will have been charged your standard network message rate and charged the Donation Value.

9. If you enter the keyword incorrectly, but your text message is sent to 70405/70410/70420/70430, and we, acting reasonably, believe you are trying to donate, you may still be charged the Donation Value and receive confirmation text messages, in which case your donation will still be made to BBC Children in Need. Alternatively, we may instead send you a message to let you know that your donation has failed and offer you alternative routes to donate. The message we send to you in this instance is not a confirmation message so, whilst you will be charged your standard network message charge, you will not be charged the Donation Value and will not be donating to BBC Children in Need. You will not have been added to any marketing databases if we send you this follow up text unless you have expressly requested to be.

10. You can donate a maximum total donation of £40 using the same keyword and short code from the same mobile telephone number in any one day (midnight to midnight). If you try to donate more than this using the same keyword and short code from the same mobile telephone number in one day, you will still be charged your standard network rate, but will not be charged the Donation Value and will not be donating to BBC Children in Need. Also note that pre-paid customers who are trying to donate £20 or £30 (for example) but have insufficient credit, may only be charged £10 or £20 (as applicable).

11. If you would like to contribute a different amount to BBC Children in Need, you can donate online on our website at bbc.co.uk/pudsey.

12. All supporters must obtain permission from the bill payer before sending a text message. If you are under 16 years old, you must have your parent or guardian’s permission to send a text donation to us.

13. The BBC, BBC Children in Need and their sub-contractors, subsidiaries and/or agencies cannot accept any responsibility whatsoever for any technical failure or malfunction or any other problem with any telephone network or line, system, server, provider or otherwise which may result in any text not being properly received.

14. To find out more about BBC Children in Need, or if you have questions about this service, please go to bbc.co.uk/pudsey. or call the BBC Children in Need Helpdesk on 0345 609 0015 (Monday to Friday 09:00 – 17:00). Standard geographic charges from landlines and mobiles will apply and calls may be included in your telecom provider’s call package.

15. The text donation service is provided by Fonix Mobile Limited. If you have any queries regarding the service, please contact Fonix at the following email address: care@fonix.com or write to Fonix Mobile Limited, 23 Heddon Street, London, W1B 4BQ or call on the following Helpline Number: 0208 114 7001 (Monday to Friday 9:00 – 17:30).

16. BBC Children in Need is a registered charity, number 802052 (England and Wales) SC039557 (Scotland).

17. BBC and BBC Children in Need each reserves the right to change these terms and conditions at any time without notice. We will post our updated terms and conditions on this website so please check regularly for any revisions. The applicable law is that of England and Wales.