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29 October 2014
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Imagine - BBC ONE's new arts strand - aims to capture the power and effect that the arts can have and the people who have changed our way of looking at the world through their art.

Beginning with The Saatchi Phenomenon, the strand covers the arts in their broadest sense - from ballet to fashion, sculpture to hip hop, literature to Brit art.

Alan YentobImagine is presented by Alan Yentob.

He says: "I've always been passionate about the arts so this opportunity to present a major new strand on BBC ONE was irresistible.

"The brief for Imagine is simple. To be bold. To address a diverse range of subjects with intelligence and flair.

"We aim to be inclusive but we hope to inspire and surprise too.

"And, incidentally, there will be no crude demarcation between popular culture and 'high art'. Imagine will have a healthy appetite for both.

"The BBC is in earnest about raising its game with arts coverage on television. Don't take my word for it though. Watch the programmes.

"I believe this diversity of approach in both subject matter and treatment is evident in the first series – from the amazing tale of Cuban ballet dancer Carlos Acosta, to Stella McCartney's personal story about her determination to succeed creatively.

"We celebrate the remarkable lives of sculptor Barbara
Hepworth and writer John Mortimer as he turns 80.

"We look at the phenomenon that is Charles Saatchi. We pursue the rise and rise of hip hop.

"And we tell the intriguing story behind the controversial portrait of the 18th-century 'noble savage' Omai.

"Imagine aims to capture the life of the imagination – which is, after all, what the arts are about."

Alan Yentob was appointed director of BBC Drama, Entertainment and CBBC in April 2000.

In 1978, he created the mould-breaking arts series Arena and was editor until 1985.

During this time he produced influential programmes including The
Orson Welles Story, The Private Life of the Ford Cortina and My Way.

His influential roles at the BBC have included Head of Music and Arts, Controller of BBC ONE and of BBC TWO and Director of Television.

His outside responsibilities include sitting on the South Bank Board and Chairmanship of the Institute of Contemporary Art.

Imagine - BBC ONE, from 11 June 2003.

Notes to Editors

The Imagine press pack is available here, in PDF format, as a complete pack or by programmes. You may require Adobe Acrobat Software to read PDF files which can be obtained here.

Full Imagine press pack (987 KB)

Imagine... Barbara Hepworth (170 KB)

Imagine... Carlos Acosta (116 KB)

Imagine... The Hip Hop generation (149 KB)

Imagine... John Mortimer (111 KB)

Imagine... Who is Omai? (131 KB)

Imagine... The Saatchi phenomenon (110 KB)

Imagine... Stella's story (138 KB)

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