Some Instagram users might not be able to see how many likes they have on posts anymore.
This is because the social media company has started rolling out a new feature that hides the number a post gets.
Instead of a 'like' count being displayed using numbers, it shows that a few users "and others" have liked a particular post.
Instagram said: "We want your friends to focus on the photos and videos you share, not how many likes they get."
Account owners will still be able to view exact like counts in a separate page that only they can see.
The new feature has been rolled out in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand before coming to the UK.
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