Jamie Vardy broke Ruud van Nistelrooy's record as he became the first player to score in 11 Premier League matches in a row.
The Leicester striker netted in the first half of his side's 1-1 draw against Manchester United.
Dutchman Van Nistelrooy achieved his record for Manchester United across two seasons in 2003.
Vardy's run has included 13 goals, making him the league's top scorer with 14 goals in total so far this season.
Vardy, who four years ago was playing football for Fleetwood in front of just 768 people, said he was "taking each match as it comes".
He added: "The record was not in my mind, it would have affected my performance and the team's, and that's the last thing I wanted to do."