Top fashion designers create their own Pudsey Bears to help raise money for Children in Need.
Pudsey Bear is pretty iconic as the logo of Children in Need, but he's just had a designer makeover to help raise money for this year's appeal.
Lots of top fashion designers have created their own version of Pudseys for a unique collection that's on display at Liberty in London until 17 November.
The designers said they were really excited about working with Pudsey. Henry Holland, who created the tartan Pudsey on the left, said: "Pudsey was great to work with and not as much of a diva as I had thought!"
The bears haven't just been made to look pretty though. They'll be auctioned off to help raise money for Children in Need, ahead of the live charity event on 18 November.