First Lady Melania Trump has been criticised for her choice of jacket worn on a trip to a migrant child detention centre in Texas.
Mrs Trump was spotted in the coat, which featured graffiti writing on the back with the words "I really don't care do u?", as she boarded a plane.
Her spokeswoman said "there was no hidden message" in the former fashion model's sartorial choice.
The $39 (£29) jacket from Zara caused an uproar on social media.
US President Donald Trump later tweeted his wife's coat "refers to the Fake News Media".
“I REALLY DON’T CARE, DO U?” written on the back of Melania’s jacket, refers to the Fake News Media. Melania has learned how dishonest they are, and she truly no longer cares!— Donald J. Trump (@realDonaldTrump) June 21, 2018
Hours after the photo of her departure outfit went viral, she again donned the jacket to disembark from the plane at an Air Force base outside Washington DC.
She ignored questions from reporters as she entered the presidential motorcade.
Mrs Trump's spokeswoman Stephanie Grisham lambasted US media on Twitter for focusing on her fashion choice.
Today’s visit w the children in Texas impacted @flotus greatly. If media would spend their time & energy on her actions & efforts to help kids - rather than speculate & focus on her wardrobe - we could get so much accomplished on behalf of children. #SheCares #ItsJustAJacket— Stephanie Grisham (@StephGrisham45) June 21, 2018
Mrs Trump was not seen wearing the coat when she first arrived in Texas, but had it on again when she returned to Washington DC.
Pretty tone deaf
Katty Kay, BBC World News presenter, Washington
Melania Trump's empathetic visit to the Mexican border risks being overshadowed by the unempathetic message on the back of her coat.
It stretches credulity that the first lady would make the effort to fly down to Texas, visit children, talk to staff and engage in this heartbreaking story only to deliberately undermine it with a callous choice of clothing.
It's not clear how this was allowed to slip through the careful White House protocols but it's a mistake on the part of her staff.
I give her the benefit of the doubt on compassion - but if she chose to wear this without thinking, it was pretty tone deaf.
Mrs Trump made the previously unannounced visit to a child migrant detention centre on Thursday, saying she wanted to help reunite migrant children who were separated from their families.
Her tour of the federally-funded New Hope Children's Shelter in McAllen, Texas, housing dozens of Central American children came as her husband's administration sought to quell the firestorm over migrant separations.
The majority of the 55 children housed at the facility crossed the border unaccompanied, but some were separated from their parents as part of the Trump administration's zero-tolerance policy towards illegal immigration.
Programme director Rogelio De La Cerda Jr told Mrs Trump that the majority of the children had arrived from Guatemala, and are normally "very distraught" when they first arrive.
Mrs Trump mingled with children during their lessons, asking them how long they had been in the facility and how often they are able to speak to their parents.
"Be kind and nice to others, OK?," she said, with her words at times being translated into Spanish.
"Good luck," she told another group of children.
Social media goes into meltdown
Twitter users were quick to criticise what they saw as the first lady's jacket faux pas and what some called the not-so-hidden message.
Let's get one thing straight: Melania Trump did not accidentally wear a $30 jacket she just happened to have around with all her other very expensive designer clothes on this trip.— Denizcan Grimes (@MrFilmkritik) June 21, 2018
This was intentional.
Melania wearing an 'I don't care' jacket to the border has got to be the world's most tone deaf move since Marie Antoinette.— Robb Royer (@TXFartingsworth) June 21, 2018
#MelaniaTrump created the "Be Best" campaign and then wears a jacket that says, "I Really Don't Care." On her way to meet with immigrant children being held at border facilities. Cool, cool. I guess it was Opposite Day when she created that little ditty.— Kiran S. (@subrawoman) June 21, 2018
One user made the point the jacket would likely have been received far better online, had it been worn on any other occasion.
if melania had worn that jacket on almost any other day, the photo would have like 80,000 manual retweets of people just saying "same"— Sam Baker (@sam_baker) June 21, 2018
This is not the first time Mrs Trump has come under fire for her wardrobe.
Ahead of a visit with victims of Hurricane Harvey last year, photos of the first lady heading to the airport in stiletto heels drew ire on social media.
She changed into trainers before landing in Texas, but people still questioned her decision.
Nothing says I'm in touch with the people like... https://t.co/ZD6cEfG0LS— Todd Stashwick (@ToddStashwick) August 29, 2017