Sarah Palin advert: A moment of advertising genius

By Paul Adams
BBC News, Washington

media captionThe official video was posted on the internet in the wake of the Republicans success in the polls

Former Alaska governor Sarah Palin has released a new video in the wake of the Republicans' success in the US mid-term elections. The BBC's Paul Adams, in Washington, has been taking a closer look.

It is one minute and nine seconds of pure advertising genius - a dazzling calling card from the woman who, most now agree, wants to be president.

The imagery, flags, fighter pilots, Mount Rushmore, the Statue of Liberty, may be pure political bromide. Frankly speaking, the words are nothing much to write home about either.

"We're going to get back to the time-tested truths that made this country great," she says.

These, Sarah Palin seems to be saying, are my people. My coalition. Not just the honest, hard-working, flag-waving Americans seen throughout, but the candidates just elected to office on a wave of Tea Party fervour - and all those pictured celebrating on election night.

'Tea Party diversity'

The true brilliance, apart from the sheer speed with which the piece was put together, lies in an apparent rainbow coalition of candidates favoured by Ms Palin - Latinos, Marco Rubio in Florida and Susana Martinez in New Mexico; African Americans, Allen West in Florida and Tim Scott in South Carolina and an Indian American, Nikki Hayley in South Carolina.

It's a collection of faces clearly designed to puncture the Tea Party's images as solidly white.

There's even time, along the way, for a populist jab at Washington politics.

A Congressional committee door is closed, with a sign blocking the way, saying "public keep out".

And, of course, there's a shameless reference to the most famous three words ever uttered by the man who once made everyone feel good, Ronald Reagan.

"This is our morning in America," says Ms Palin.

Sarah Palin's public appearances are ruthlessly controlled, consisting mainly of set-piece speeches and slickly-produced commercials.

If she ever launches a formal bid for the presidency, she will probably, at some point, have to engage more seriously with what she loves to call the "lamestream media".

With a lumberjack chopping down a tree and hands united in a circle, this exhilarating post-election postcard comes to a thrilling end.

Ms Palin herself, in front of a giant American flag.

And, of course, a grizzly bear.

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