A store manager in Jersey is calling for tougher penalties for shoplifting in the island.
The police said there had been a 14% rise in stealing from shops this year compared with the same time in 2009.
Nick Steele, managing director, Marks and Spencer Jersey, said it was time to get tough with thieves.
He said: "We would like to see much tougher penalties to deter people from shoplifting in the first place so we can focus on being retailers."
Mark Steele said there needed to be tougher sentences for people caught shoplifting.
He said: "The disappointing part for us is that 70% of them go to parish hall and not beyond that.
"Therefore the sentencing policies are brought into question - if you go through that process it is not in the public record.
"Therefore, what is the deterrent in making you not steal again."
Between January and October 2009 there were 235 shoplifting offences recorded by the Jersey police, but 267 over the same period in 2010.
Jersey police confirmed that four shop chains made up 69% of all the offences in 2010.
In a statement they said: "We believe this is because more offences are being detected in shops and then reported to the States of Jersey Police as stores improve their security."