A group of trained volunteers has been established on the Island to boost the number of mothers who breastfeed.
The initiative is part of the Breast Feeding Peer Support Programme launched by the Isle of Man government in June.
A group of nine women have been trained to advise and support new mothers on the practicalities of breastfeeding.
Head of Midwifery Jane Sloane said: "After six weeks, the percentage of mothers who breastfeed drops to about 40%, we aim to raise this to 60%."
It is thought the volunteer support will complement the midwifery and health visitor services provided by the government.
The Department of Health is recruiting more volunteers for the next training course which will be held in 2011.