Malaysia Airlines scraps 'bucket list' quiz title

Malaysia Airlines planes on the tarmac at Kuala Lumpur International Airport in Sepang, Malaysia on 24 September 2014 Image copyright AP
Image caption Last week Malaysia Airlines announced it would cut almost a third of its staff in an effort to turn around company fortunes

Malaysia Airlines has bowed to public protests by scrapping a promotional quiz title asking customers to name their top "bucket list" destinations.

The "My Ultimate Bucket List Campaign" title was deemed "inappropriate" following the airline's two major disasters this year.

The contest has since been reinstated, but will now run title-free to "focus on the prizes," the airline said.

A bucket list is a list of experiences people wish to have before they die.

It derives from the phrase "kick the bucket", a slang expression for dying.

The airline had a good safety record before this year's two disasters.

In its latest apology, the airline says it "respects the sentiments of the public, and in no way intended to offend any parties".

Media playback is unsupported on your device
Media captionMalaysia Airlines is in crisis after losing two planes in separate disasters this year, as Ashleigh Nghiem reports

The company's brand has been under pressure since Malaysia Airlines flight MH370 disappeared in March with all 239 people on board, followed by the shooting down of Flight MH17 over Ukraine four months later.

The preliminary report into the MH17 crash, in which all 298 people on board were killed, is expected to be published in the Netherlands next week.

More on this story