Merdan Ghappar was used to posing for the camera.
As a model for the massive Chinese online retailer Taobao, the 31-year-old was well paid to flaunt his good looks in slick promotional videos for clothing brands.
But one video of Mr Ghappar is different. Instead of a glitzy studio or fashionable city street, the backdrop is a bare room with grubby walls and steel mesh on the window. And in place of the posing, Mr Ghappar sits silently with an anxious expression on his face.
Holding the camera with his right hand, he reveals his dirty clothes, his swollen ankles, and a set of handcuffs fixing his left wrist to the metal frame of the bed - the only piece of furniture in the room.
The video of Mr Ghappar, along with a number of accompanying text messages also passed to the BBC, together provide a chilling and extremely rare first-hand account of China's highly secure and secretive detention system - sent directly from the inside.
The material adds to the body of evidence documenting the impact of China's fight against what it calls the "three evil forces" of separatism, terrorism, and extremism in the country's far western region of Xinjiang.
In addition to the clear allegations of torture and abuse, Mr Ghappar's account appears to provide evidence that, despite China's insistence that most re-education camps have been closed, Uighurs are still being detained in significant numbers and held without charge.
It also contains new details about the huge psychological pressure placed on Uighur communities, including a document he photographed which calls on children as young as 13 to "repent and surrender".
And with Xinjiang currently experiencing a spike in the number of coronavirus infections, the dirty and crowded conditions he describes highlight the serious risk of contagion posed by this kind of mass detention during a global pandemic.
The BBC sent detailed requests for comment to the Chinese Foreign Ministry and Xinjiang authorities but neither responded.
Mr Ghappar's family, who have not heard from him since the messages stopped five months ago, are aware that the release of the four minute, thirty-eight second video of him in his cell might increase the pressure and punishment he faces.
But they say it is their last hope, both to highlight his case and the plight of the Uighurs in general.
His uncle, Abdulhakim Ghappar, who now lives in the Netherlands, believes the video could galvanise public opinion in the same way that footage of the police treatment of George Floyd became a powerful symbol of racial discrimination in the US.
"They have both faced brutality for their race," he says.
"But while in America people are raising their voices, in our case there is silence."
In 2009, Merdan Ghappar - like many Uighurs at that time - left Xinjiang to seek opportunity in China's wealthier cities in the east.
Having studied dance at Xinjiang Arts University, he found work first as a dancer and then, a few years later, as a model in the southern Chinese city of Foshan. Friends say Mr Ghappar could earn up to 10,000 Rmb (£1,000) per day.
His story reads like an advert for the country's dynamic, booming economy and President Xi Jinping's "China Dream". But the Uighurs, with their Turkic language, Islamic faith and ethnic ties to the peoples and cultures of central Asia, have long been viewed as an object of suspicion by Chinese rulers and faced discrimination in wider society.
Mr Ghappar's relatives say that Mr Ghappar was told it would be best for his modelling career to downplay his Uighur identity and refer to his facial features as "half-European".
And although he had earned enough money to buy a sizeable apartment, they say he was unable to register it in his own name, instead having to use the name of a Han Chinese friend.
But those injustices now seem mild by comparison with what was to come.
Ever since two brutal attacks targeting pedestrians and commuters in Beijing in 2013 and the city of Kunming in 2014 - blamed by China on Uighur separatists - the state has begun to view Uighur culture as not only suspicious but seditious.
By 2018, when the state had come up with its answer - the sprawling system of camps and jails built rapidly and extensively across Xinjiang - Mr Ghappar was still living in Foshan, where his life was about to take an abrupt turn for the worse.
In August that year, he was arrested and sentenced to 16 months in prison for selling cannabis, a charge his friends insist was trumped up.
Whether truly guilty or not, there was little chance of an acquittal, with statistics showing that more than 99% of defendants brought before Chinese criminal courts are convicted.
But, upon his release in November 2019, any relief he felt at having served his time was short lived. Little more than a month later, police knocked on his door, telling him he needed to return to Xinjiang to complete a routine registration procedure.
The BBC has seen evidence that appears to show he was not suspected of any further offence, with authorities simply stating that "he may need to do a few days of education at his local community" - a euphemism for the camps.
On 15 January this year, his friends and family were allowed to bring warm clothes and his phone to the airport, before he was put on a flight from Foshan and escorted by two officers back to his home city of Kucha in Xinjiang.
But more than a month later they received some extraordinary news.
Somehow, he had managed to get access to his phone and was using it to communicate with the outside world.
Merdan Ghappar's text messages, said to have been sent from the same room as his self-shot video, paint an even more terrifying picture of his experience after arriving in Xinjiang.
Written via the Chinese social media app WeChat, he explains that he was first kept in a police jail in Kucha.
"I saw 50 to 60 people detained in a small room no bigger than 50 square metres, men on the right, women on the left," he writes.
"Everyone was wearing a so-called 'four-piece-suit', a black head sack, handcuffs, leg shackles and an iron chain connecting the cuffs to the shackles."
China's use of these combined hand and leg cuffs has been criticised in the past by human rights groups.
Mr Ghappar was made to wear the device and, joining his fellow inmates in a caged-off area covering around two-thirds of the cell, he found there was no room to lie down and sleep.
"I lifted the sack on my head and told the police officer that the handcuffs were so tight they hurt my wrists," he writes in one of the text messages.
"He shouted fiercely at me, saying 'If you remove your hood again, I will beat you to death'. And after that I dared not to talk," he adds.
"Dying here is the last thing I want."
He writes about the constant sound of screaming, coming from elsewhere in the jail. "Interrogation rooms," he suggested.
And he describes squalid and unsanitary conditions - inmates suffering from lice while sharing just a handful of plastic bowls and spoons between them all.
"Before eating, the police would ask people with infectious diseases to put their hands up and they'd be the last to eat," he writes.
"But if you want to eat earlier, you can remain silent. It's a moral issue, do you understand?"
Then, on 22 January, with China at the height of its coronavirus crisis, news of a massive, nationwide attempt to control the epidemic reached the prisoners.
Mr Ghappar's account suggests the enforcement of quarantine rules were much stricter in Xinjiang than elsewhere. At one point, four young men, aged between 16 and 20, were brought into the cell.
"During the epidemic period they were found outside playing a kind of game like baseball," he writes.
"They were brought to the police station and beaten until they screamed like babies, the skin on their buttocks split open and they couldn't sit down."
The policemen began making all the prisoners wear masks, although they still had to remain hooded in the stuffy, over-crowded cell.
"A hood and a mask - there was even less air," he writes.
When the officers later came around with thermometers, several inmates including Mr Ghappar, registered higher than the normal body temperature of 37C (98.6F).
Still wearing his "four-piece suit", he was moved upstairs to another room where the guards kept the windows open at night, making the air so cold that he could not sleep.
There, he said, the sounds of torture were much clearer.
"One time I heard a man screaming from morning until evening," he says.
A few days later, the prisoners were loaded onto minibuses and sent away to an unknown location. Mr Ghappar, who was suffering from a cold and with his nose running, was separated from the rest and taken to the facility seen in the video he sent - a place he described as an "epidemic control centre". Once there, he was handcuffed to the bed.
"My whole body is covered in lice. Every day I catch them and pick them off from my body - it's so itchy," he writes.
"Of course, the environment here is better than the police station with all those people. Here I live alone, but there are two people guarding me."
It was the slightly more relaxed regime that gave him, he says, the opportunity he needed to get word out. His phone appears to have remained unnoticed by the authorities among his personal belongings, some of which he was given access to in his new place of imprisonment.
After 18 days inside the police jail, he was suddenly and secretly in touch with the outside world.
For a few days he described his experiences. Then, suddenly, the messages stopped.
Nothing has been heard from Mr Ghappar since. The authorities have provided no formal notification of his whereabouts, nor any reason for his continued detention.
It is impossible to independently verify the authenticity of the text messages. But experts say that the video footage appears to be genuine, in particular because of the propaganda messages that can be heard in the background.
"Xinjiang has never been an 'East Turkistan'", says an announcement in both Uighur and Chinese from a loudspeaker outside his window.
"Separatist forces at home and abroad have politicised this geographical term and called for those who speak Turkic languages and believe in Islam to unite," the announcement says.
James Millward, a professor of history at Georgetown University and an expert on China's policies in Xinjiang, translated and analysed Mr Ghappar's text messages for the BBC.
He says they are consistent with other well documented cases, from his transportation back to Xinjiang and the initial processing in crowded, unsanitary conditions.
"This firsthand description of the police holding cell is very, very vivid," Professor Millward says.
"He writes in very good Chinese and gives, frankly, a lot of horrific detail about the way these people are treated. So, it's quite a rare source."
Dr Adrian Zenz, a senior fellow in China studies at the Victims of Communism Memorial Foundation, and another leading Xinjiang scholar, suggests that the video's real value is what it says about the Chinese government claim that the camp system is being wound down.
"It is extremely significant," Dr Zenz says. "This testimony shows that the whole system of detaining people, sorting them and then feeding them into extra judicial internment… that this is very much ongoing."
Another layer of credibility is provided by a photograph of a document that sources say Mr Ghappar sent after finding it on the floor of one of the epidemic control centre toilets.
The document refers to a speech made by the Communist Party Secretary of Aksu Prefecture, and the date and location suggest it could well have still been circulating in official circles in the city of Kucha around the time of Mr Ghappar's detention.
The document's call for children as young as 13 to be encouraged to "repent for their mistakes and voluntarily surrender" appears to be new evidence of the extent of China's monitoring and control of the thoughts and behaviours of the Uighurs and other minorities.
"I think this is the first time I've seen an official notice of minors being held responsible for their religious activity," says Dr Darren Byler, an anthropologist at the University of Colorado, Boulder who has researched and written extensively about the Uighurs.
Despite the risk that the publication of Merdan Ghappar's video and text messages will put him at risk of longer or harsher punishment, those close to him say they no longer have any choice.
"Staying silent will not help him either," says his uncle, Abdulhakim Ghappar, from his home in Amsterdam.
Abdulhakim says he kept in regular touch with his nephew before he was taken into detention, and he believes - as has been well documented in other cases - that this overseas connection is one of the reasons Mr Ghappar was detained.
"Yes, I am 100% sure about it," he said. "He was detained just because I am abroad and I take part in protests against Chinese human rights abuses."
Abdulhakim's activism, which began in 2009 in Xinjiang when he helped hand out flyers ahead of a large-scale protest in the city of Urumqi, was the reason he fled to the Netherlands in the first place.
The protest in Urumqi later spilled into a series of violent riots which, Chinese authorities say, claimed nearly 200 lives and are seen as another one of the major turning points towards its tightening control over the region.
Told that the Chinese authorities were seeking his arrest, Abdulhakim got himself a passport and left. He has never been back.
He insists that all of his political activities, both inside China and abroad, have been peaceful, and his nephew, he says, has never shown any interest in politics at all.
The list of questions sent by the BBC to the Chinese authorities asked them to confirm whether Merdan Ghappar or his uncle are suspected of any crime in China.
It also asked why Mr Ghappar was shackled to a bed, and for a response from the authorities to his other allegations of mistreatment and torture.
None of the questions was answered.
Wherever Merdan Ghappar is now, one thing is clear.
Whether his earlier conviction for a drugs offence was just or not, his current detention is proof that even well-educated and relatively successful Uighurs can become a target of the internment system.
"This young man, as a fashion model, has a successful career already," said Professor Millward. "He speaks wonderful Chinese, writes very well and uses fancy phrases, so clearly this is not someone who needs education for a vocational purpose."
Dr Adrian Zenz argues that this is the point of the system.
"It doesn't actually matter so much what the background of the person is," he says.
"What matters is that their loyalty has been tested by the system. At some point almost everybody is going to experience some form of internment or re-education, everybody is going to be subjected to this system."
The Chinese government denies that it is persecuting the Uighur population. After heavy criticism over the issue recently from the US, a spokesman for China's Foreign Ministry, Hua Chunying, invoked the death of George Floyd, saying that Uighurs in Xinjiang were free in comparison to African Americans in the US.
But for Merdan Ghappar's family, haunted by the image of him chained to a bed in an unknown location, there is a connection between the two cases.
"When I saw the George Floyd video it reminded me of my nephew's own video," says Merdan's uncle Abdulhakim.
"The entire Uighur people are just like George Floyd now," he says. "We can't breathe."