World

BBC Global Creative Challenge winners and other entries

Winning entry Image copyright Catherine Andrews, Tal Halili & Thandeka Kunene
Image caption Winning entry, from Catherine Andrews, Tal Halili and Thandeka Kunene of South Africa. FOMO, which means 'Fear of Missing Out' in local slang, leans on an insight that 18-34 year olds in South Africa always want to be 'in the know'. This ties in very well to their creative concept around promoting the BBC to South African youth.
Entry from Argentina
Image caption Eloy Krioka, from Argentina, was the second place winner. This was chosen due to its creativity in communicating a "BBC World" and representing the many facets of the BBC in terms of its global coverage. This idea is easily transferable to communicating the breadth and depth of the BBC.
Entry from Romania Image copyright Other
Image caption Interesting artistic design entry from Romania around the BBC’s proposition of ‘Live The Story’
Entry from South Africa Image copyright other
Image caption An entry from South Africa showing a direct method for the audience to ‘Live the Story’
Entry from Canada Image copyright Other
Image caption This entry is from Canada and uses the iconic "Keep Calm and Carry on" poster style to promote the BBC World Service.
Entry from China Image copyright other
Image caption An entry from China showing the BBC being a 'key to the news'
Entry from South Africa Image copyright other
Image caption Entry from South Africa communicating the BBC's global presence
entry from Vietnam Image copyright other
Image caption Interesting entry from Vietnam visually illustrating the 'Live The Story' proposition
Entry from Turkey Image copyright other
Image caption Entry from Turkey visually illustrating the different elements the BBC covers across different media
Entry from Indonesia Image copyright other
Image caption Entry from Indonesia showing an advert tackling a particular issue relevant to that country
entry from Kenya Image copyright Other
Image caption A drawing entry from Kenya showing the BBC breadth of coverage
Entry from Russia Image copyright other
Image caption Entry from Russia illustrating a woman being transported into the world of news while being at home, in this case, the Olympics
Entry from Rwanda Image copyright Other
Image caption Entry from Rwanda illustrating the BBC covering that particular country
Entry from Ghana Image copyright Other
Image caption Entry from Ghana showing a word cloud of relevant topics to Africa, shaped itself like the continent
An entry from Afghanistan which simply visually illustrates the BBC Image copyright Other
Image caption An entry from Afghanistan which simply visually illustrates the BBC
An entry from Kenya Image copyright Copyright details with You Can Now www.ycn.org
Image caption An entry from Kenya which leverages the insight that people, even famous people, sometimes say things which can be seen as ignorant and, hence, watch the BBC in order to avoid these moments.

The BBC World Service recently invited 18-34 year-olds from around the world to submit ideas on how the World Service should speak to a younger audience in advertising.

Over 400 entries from 90 different countries were received. The picture gallery above is a selection of entries that showcases the incredible creativity of the World Service audience.

The third place winners, Daniel Prikhodko, Yana Etkina and Nikita Novoselov, from Moscow, Russia, is a video entry and can be viewed here.

The initiative was aimed at finding young, creative talent around the world, and hearing how they would bring the BBC World Service brand to life in a way which is relevant to them.

Entrants outside the UK, aged between 18-34, were invited to develop an advert or advertising campaign that encouraged young audiences to engage with the BBC World Service.