South West Wales

Swansea City: 32Red shirt sponsorship deal ended early

Swansea City won their first major trophy last month
Image caption Swansea City won their first major trophy, the Capital One Cup, last month

Swansea City has ended a shirt sponsorship deal with an online casino company a year early.

The Premier League club said it wanted to "engage with third parties who may be able to assist with the physical development of the stadium and support the club in its next phase of growth".

It wants to expand the Liberty Stadium's capacity to 32,500.

The deal with 32Red, who said it had enjoyed a "fantastic relationship" with the club, has lasted four years.

Swansea have been a Premier League club for two years and won their first major trophy last month, reaching Europe.

Vice-chairman, Leigh Dineen, said: "I'd like to place on record the club's enormous thanks for the support that 32Red has given us over the last four years.

"They have been a pleasure to deal with and played an important factor in our progress.

"I feel we have some exciting opportunities in the market place and have agreed to conclude the agreement with 32Red one year early and on friendly terms."

32Red's chief executive Ed Ware added: "Our association has coincided with Swansea City's most successful period ever, so far.

"We will look back on the partnership fondly and wish the club the very best of luck for the future."

The firm has sponsored the Swans since they were in the Championship and the deal was due to finish at the end of the 2013/14 season.

During that time, the club won promotion to the Premier League becoming the surprise package in their first season finishing 11th.

They have continued to progress this year, despite a managerial change, and won the Capital One Cup at Wembley last month, clinching a place in next season's Europa League.

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