A mother of two has launched a magazine aimed at pre-teen girls to encourage them to look beyond fashion and beauty.
Vivien Jones founded Kookie magazine after becoming disappointed with what was on offer for girls aged eight to 12, the magazine's target group.
It aims to boost young girls' self esteem by featuring interviews with female role models.
"We see this age group as crucial and in need of a boost," said Ms Jones from Overton-on-Dee, near Wrexham.
"What was on offer was really about shopping and fashion and beauty and gossip and I just thought: there is much more that they are interested in and we should be encouraging that," she said.
She told BBC Radio Wales' Good Morning Wales programme that the decision came after reading studies that showed that girls' confidence falls as they move into their teenage years, and they suddenly become aware of "all the social restrictions that face them".
The first issue, launched today, comes at a time when print magazines struggle with falling sales.
But she said the children's magazine market was still growing; children like to fill in quizzes, colour in pages and pull out posters.
"Once they become teenagers they are lost to the digital world but at this age they still like a print magazine," she said.
Crowdfunding helped to raise the money to start the magazine which will be available quarterly.