Newspaper circulation figures decline by up to 28%

By Huw Thomas
BBC Wales arts and media correspondent

Image caption,
The Daily Post is still the top selling local newspaper in Wales

Some Welsh newspapers saw circulations drop by as much as 28%, according to the latest available figures.

Data compiled by industry body ABC confirmed the Daily Post remains Wales's most popular newspaper.

However, its readership slipped 11% to sell an average of 19,842 copies per edition in 2017.

The biggest decline in sales affected the Caernarfon and Denbigh Herald. It saw its average circulation plummet 28% to 3,517 copies.

Among Wales's most popular print titles, the South Wales Evening Post shifted 18,029 copies (-14%), the Western Mail's average circulation last year was 13,419 (-12%), while the South Wales Echo had an average circulation of 13,394 (-10%).

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The Gwent Gazette has the smallest circulation of the Welsh newspapers audited by ABC, with an average circulation of 1,366 (-17%).

The figures do not reflect the growth of the digital operations of many publishers, who have invested in online sites and scaled back their newspapers in the face of a long-term decline in readership.

The figures for website visitors are no longer published for Trinity Mirror titles.