S4C chief executive Ian Jones on growing audience plans

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The chief executive of S4C is considering adding English language voiceovers to some programmes to encourage a wider audience to watch the channel.

Ian Jones's comments come on the 30th anniversary of the launch of S4C, which began broadcasting on 1 November, 1982.

In a wide-ranging interview with BBC Wales arts and media correspondent Huw Thomas, Mr Jones said the English service would be available through the red button.

He said it would pay for itself through the additional advertising revenue that higher audience figures would attract.

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