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Tweed Valley's tourism vision secures business backing

image copyrightTweed Valley Tourist Consortium
image captionBusinesses have backed the scheme to boost visitor numbers

A scheme to promote the Tweed Valley as a "world-class activity destination" has been backed by local businesses.

The support paves the way for the creation of a Business Improvement District (BID).

The BID will allow a levy to be collected from local businesses to attract more visitors and improve marketing.

It is hoped the five-year business plan will be up and running from 1 April next year.

image copyrightTweed Valley Tourist Consortium
image captionRoad cycling and mountain biking are among the area's attractions

Businesses say the scheme could generate income of up to £350,000 which would then be matched by other investment

The key aims of the BID are:

  • to develop the Tweed Valley as a destination
  • to ensure long-term tourism sustainability
  • to increase visitor numbers and improve their experience
  • to create jobs
  • to encourage people to stay longer and spend more

The BID area extends east from West Linton following the River Tweed as far as Selkirk but not overlapping with a town centre BID in the town.

There are more than 100 businesses included operating across a range of sectors.

Related Topics

  • Selkirk
  • West Linton
  • Tourism

More on this story

  • Tweed Valley's 'exciting vision' seeks support

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