A new six-part BBC One Scotland documentary is to focus on the River Tweed and the people who live and work alongside it.
The River starts on Monday 7 November and is produced by the people behind The Mountain and The Harbour.
Councillor Stuart Bell said it was great to see the Scottish Borders "centre stage" once again following its part in the drama One of Us.
The first episode looks at the area gearing up for a hectic summer ahead.
Mr Bell said: "The River Tweed is known across the world for its salmon fishing and it plays a key role in our local economy on that basis.
"However, this new series will tell the much wider story about the role the Tweed has in so many people's lives in the Scottish Borders.
"This is a unique opportunity to promote the Scottish Borders to a nationwide audience and I hope it will encourage even more people to come and visit this area, take in our stunning scenery and outdoor activities, enjoy our many attractions and our fabulous food and drink."
Doug Wilson, VisitScotland regional director, said the series was "great news" for tourism in the area.
"The series will help shine a spotlight on the region and let people across the country see what a fantastic place the Borders is to come and visit," he said.
"We are delighted to see Scottish tourism businesses capitalising on this outstanding opportunity and hope that the film will encourage more visitors coming to the region to meet the wonderful people and see the spectacular sights depicted in the series."
The first episode of The River is on BBC One Scotland at 19:30 on 7 November.