A 16-day "celebration of cycling" in the Tweed Valley hopes to bring thousands of visitors to the Borders.
The TweedLove festival, featuring more than 40 different events, starts on Saturday.
As part of this year's proceedings, it will host the inaugural UK leg of the Enduro World Series.
At the other end of the cycling spectrum is the Tweed Ride - a "gentle" trip between Peebles and Traquair House with participants dressed in tweed.
Organisers hope up to 10,000 visitors will turn out for the festival and help generate more than £500,000 for the local economy.
Director Neil Dalgleish said: "TweedLove has grown from a small, local festival to a respected part of the international cycling calendar.
"That's testament not only to the quality of the cycling in this part of the world, but also the enthusiasm and commitment of the local community.
"The event not only brings huge financial benefits to the region, but it showcases just how much potential there is for cycling in the Borders and Scotland as a whole."
He said riders were coming from as far afield as Japan, the USA, Australia and South Africa to take part.
"TweedLove 2014 is going to be one of the biggest cycling events the UK has ever seen, and we can't wait to get the party started," he said.
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