Business in the Scottish Borders are being offered a "health check" to try to help them through any economic difficulties they are facing.
The scheme, being run by the local council, will see retail experts give advice on areas such as store development, funding and websites.
The authority said the retail and catering sector accounted for about 9,000 jobs in the region.
Councillor Vicky Davidson said the goal was to help them "improve performance".
The programme will be launched next week at the council's headquarters in Newtown St Boswells.
Ms Davidson said: "Many of our local traders are faced with rising overheads and reduced turnover and margins.
"By providing them with access to retail experts, we want to assist them to improve their performance and, in doing so, support our retail areas, which are so important for residents and visitors alike.
"This programme has been developed around our hugely successful Shopfront Grant Scheme and we are anticipating that both activities will deliver a genuine legacy for all our towns."