Tourism body reveals its top pictures on social media

image copyrightMo Thomson Digital Media
image captionOne of Mo Thomson's photographs of a beach on Harris

Images showing blues skies and sandy beaches of the Isles of Harris in the Western Isles are the most popular photographs of Scotland that are uploaded to social media by VisitScotland.

The tourism body said the images have had more than 333,400 likes, shares, retweets and comments on its Facebook, Twitter and Instagram accounts so far this year.

Mo Thomson took the photographs which have attracted thousands of comments and many comparisons to the Caribbean, VisitScotland said.

Other popular images include those of White Horse Close in Edinburgh, Jedburgh Abbey in the Scottish Borders and St John's Church in Ballachulish.

image copyrightLaurence Norah
image captionAn image of Jedburgh Abbey taken by Laurence Norah

The majority of images posted on VisitScotland's social media channels are provided by visitors to Scotland.

It said that overall, posts about destinations in Scotland across all its media channels led to more than 7.3m shares, likes, retweets and comments from April to September 2016.

image copyrightPaul Cameron
image captionAn image of White Horse Close in Edinburgh by Paul Cameron has also been popular on social media

Malcolm Roughead, chief executive at VisitScotland, said: "The way that visitors access information about Scotland has changed dramatically over the past five years and our ambition is to reach more people than ever before with inspirational and exciting information about Scotland.

"We regard our social network followers very much as a community and we enjoy engaging with both our regular contributors as much as those who communicate with us for the first time."

image copyrightDonna Bramham Photography
image captionA photograph by Donna Bramham of St John's Church in Ballachulish

Mr Roughead added: "We're delighted that these stunning images have topped the list of social media engagement and we hope that many more people will share their own treasured stories and images of all the beautiful regions across Scotland with us, so we can continue inspiring visitors for many years to come."

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