Highlands & Islands

Iceland 'potential market' for Harris Tweed

Mark Hogarth of Harris Tweed Hebrides Image copyright Harris Tweed Hebrides
Image caption Representaives of Harris Tweed Hebrides are in Iceland for a trade event

Iceland offers a potential new market for sales of Harris Tweed, according to the creative director of a company that makes the fabric.

Mark Hogarth, of Lewis-based Harris Tweed Hebrides, is in Reykjavík to take part in an event celebrating the Queen's 90th birthday.

The British embassy in Iceland, along with others around the world, are holding the celebratory trade events.

Jaguar Land Rover and British Airways have also been invited to Reykjavík.

More than 1,200 guests are expected at Wednesday's event which will be held in the grounds of the ambassador's residence.

Harris Tweed Hebrides will present a show using garments from retailer Walker Slater of Edinburgh and Elizabeth Martin, a designer based in Carluke in South Lanarkshire.

There will also be meetings with Icelandic retailers.

Image copyright Reuters
Image caption Tweed is woven in the Western Isles

Mr Hogarth said: "Iceland is a small potential market but it punches far above its weight in global fashion and design which have become central to its economic strategy following the banking crash.

"It has also become a huge tourism destination, marketing itself as a crossroads between Europe and North America, as well as a port of call for hundreds of cruise ships each year.

"Harris Tweed sits very well alongside the high-quality knitwear in which Iceland itself specialises."

Significant importers of the fabric, which is woven on the Western Isles, are Germany, USA and Japan.

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