Highlands & Islands

VisitNorway's Frozen campaign aims to mimic 'Brave effect'

Elsa from Frozen Image copyright Disney/AP
Image caption Frozen is an adventure about Elsa and her sister Anna

A Scottish tourism campaign linked to the film Brave helped to influenced a similar venture in Norway, Norwegian tourism bosses have confirmed.

VisitScotland has spent £7m on a joint marketing drive with Disney for the 2012 movie, which was set in Scotland.

VisitNorway has a similar campaign that ties in with Frozen, an adventure about two sisters called Elsa and Anna.

The film was influenced by Norway's landscape and also Hans Christian Andersen's story The Snow Queen.

Frozen was released in cinema's last month.

Catherine Foster, country manager at VisitNorway UK, said: "The success VisitScotland experienced with their Brave co-operation was an influential factor for us.

"While it's still too early to say what the results are, we hope Frozen will have the same effect for Norway as Brave did for Scotland."

Last year, VisitScotland said Scotland was seeing the benefits of its multi-million pound global marketing effort.

The tourism body said part of the activity in its joint marketing campaign with Disney had reached 505 million people worldwide.

Image copyright disney-pixar
Image caption Animated movie Brave was set in Scotland

VisitScotland said the first of thousands of people had started coming to Scotland because of Brave.

The visits are forecast to generate £120m over five years for the economy.

Over the next 10 years, Brave is expected to generate more than £140m in business for Scotland, according to VisitScotland.

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