Bond-style Youtube advert for Isle of Arran GP vacancy


Doctors at a medical practice on an island off the west coast of Scotland have produced a James-Bond style advert on Youtube to recruit a new GP.

The video, which lasts 1 minute 17 seconds, is set to action music and shows footage of Arran Medical Group.

It says the job on offer is "set on a spectacular island" and shows footage of the Royal Navy rescue aircraft, stating: "helicopter provided".

The Isle of Arran is in the Firth of Clyde between Ayrshire and Kintyre.

The island, which is 19 miles long by 10 miles wide, is one of the most southerly off Scotland's west coast.

Helicopter sequence

Arran Medical Group is based at Lamlash, about four miles south of the island's main ferry port and settlement, Brodick.

The recruitment video was produced by Dr David Hogg who discussed the concept with colleagues.

He said that once a decision had been taken to produce a video, the piece was put together and posted on Youtube in just 24 hours.

"The helicopter sequence was shot the previous week during a training exercise," he said.

"All the other footage was shot the previous day and I provided the stills from images which I had previously taken on the island."

Dr Hogg said he and colleagues at Arran Medical Group had noted how other island communities had successfully used social media to attract people.

"It can be quite difficult using a newspaper advert to get across what being a doctor in the island can involve, " he said.

"Video is much more effective at presenting the difficulties and challenges we face here."

The medic said GPs at the practice had to be prepared for anything.

"If someone comes in with epilepsy, a seizure or a heart attack, then we've got to deal with it," he said.

Rewarding job

"Some people may find that is too difficult a challenge, but there is a great team here and a lot of support.

"It does require additional generalist skills but the job is very stimulating and rewarding."

Dr Hogg said previous job adverts placed in newspapers had typically generated four to five applications.

Since posting the video on 22 December, the practice, he said, had received "a number of very positive notes of interest".

Dr Hogg added: "We're looking for someone who is prepared for the challenges of working on Arran and who would enjoy living on a very strong island community."