Edinburgh cigarette litter campaign hailed "success"
A campaign to cut the amount of cigarette litter in Edinburgh city centre has been hailed a success.
The pilot scheme found the number of cigarette butts and packets fell by 70% during its week-long run in October and for two weeks after it ended.
The campaign was the first in a series of anti-litter initiatives planned by the city council.
The local authority currently spends £2.4m a year to clean up litter in the city centre alone.
In the crackdown on cigarette litter, city centre environmental wardens handed out free mini-bins to encourage shoppers on Rose Street to dispose of their cigarette butts cleanly.
Local businesses supported the scheme by displaying posters and encouraging customers to use bins rather than throwing away cigarettes as they went into shops and pubs.
The city's environmental leader, Cllr Robert Aldridge, said the project had "really captured the public's imagination".
He said: "There was a reduction in the number of complaints and an increase in the number of people aware of the cost of cleaning up cigarettes from city streets.
"But we are determined to continue to take the strongest possible action against the irresponsible minority who continue to litter our beautiful city."
The city council has yet to reveal the target of its next anti-litter project, which is expected to start in the next few weeks.